Mar 23, 2017

Brand Update

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for P&G (寶潔) - Head & Shoulders / H&S (海倫仙度絲),BEA Group - Bank of East Asia / BEA (東亞銀行),P&G (寶潔) - Pampers (幫寶適),Proctor & Gamble / P&G (寶潔),Campbell Soup (金寶湯)

Advertiser: P&G (寶潔) - Head & Shoulders / H&S (海倫仙度絲),BEA Group - Bank of East Asia / BEA (東亞銀行),P&G (寶潔) - Pampers (幫寶適),Proctor & Gamble / P&G (寶潔),Campbell Soup (金寶湯)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of P&G (寶潔) - Head & Shoulders / H&S (海倫仙度絲),BEA Group - Bank of East Asia / BEA (東亞銀行),P&G (寶潔) - Pampers (幫寶適),Proctor & Gamble / P&G (寶潔),Campbell Soup (金寶湯) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 03 October 2016 to 21 March 2017

Affected Media: BANNER,TVC


Action: 16ban1004615,16ban1004605,16tvc-c1003024

From
Toiletries & Household > Shampoo & Conditioner
P&G (寶潔) - Head & Shoulders / H&S (海倫仙度絲) > Dandruff Care Shampoo (去頭皮洗頭水) (100%)

To
Toiletries & Household > Shampoo & Conditioner
P&G (寶潔) - Head & Shoulders / H&S (海倫仙度絲) > Silky Soft Shampoo & Conditioner (絲滑柔順去屑洗髮乳及潤髮乳) (100%)

Toiletries & Household > Shampoo & Conditioner
P&G (寶潔) - Head & Shoulders / H&S (海倫仙度絲) > Menthol Shampoo & Conditioner (薄荷舒爽去屑洗髮乳及潤髮乳) (0%)

Toiletries & Household > Shampoo & Conditioner
P&G (寶潔) - Head & Shoulders / H&S (海倫仙度絲) > Lemon Shampoo & Conditioner (檸檬清爽去屑洗髮護髮系列) (0%)


Action: 17mob0116772,17mob0222113

From
Banking & Investment Services > Credit Card & Charge Card
DBS Bank (星展銀行) > Eminent Visa Signature Card (100%)

To
Banking & Investment Services > Credit Card & Charge Card
BEA Group - Bank of East Asia / BEA (東亞銀行) > BEA Visa Signature Card (100%)



Action: 17ban0224160,17mob0222701,17ban0209308,16ban1225607,16mob1216760,16ban1212901,16ban1118657


From
Food > Soup
Campbell Soup (金寶湯) > Swanson Clear Chicken Broth (史雲生清雞湯) (100%)

To
Food > Soup
Campbell Soup (金寶湯) > Swanson Clear Chicken Broth (史雲生清雞湯) (100%)

Food > Soup
Campbell Soup (金寶湯) > Swanson Superior Scallop Broth (史雲生瑤柱上湯) (0%)

Food > Soup
Campbell Soup (金寶湯) > Swanson Superior Broth Ham Flavoured (史雲生金華火腿上湯) (0%)


Action: 16ban1219921

From
Food > Soup
Campbell Soup (金寶湯) > Swanson Clear Chicken Broth (史雲生清雞湯) (33%)

Food > Soup
Campbell Soup (金寶湯) > Swanson Superior Scallop Broth (史雲生瑤柱上湯) (33%)

Food > Soup
Campbell Soup (金寶湯) > Swanson Superior Broth Ham Flavoured (史雲生金華火腿上湯) (34%)

To
Food > Soup
Campbell Soup (金寶湯) > Swanson Clear Chicken Broth (史雲生清雞湯) (0%)

Food > Soup
Campbell Soup (金寶湯) > Swanson Superior Scallop Broth (史雲生瑤柱上湯) (0%)

Food > Soup
Campbell Soup (金寶湯) > Swanson Superior Broth Ham Flavoured (史雲生金華火腿上湯) (100%)