Mar 31, 2017

Brand Update

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Calbee (卡樂B),Glico (固力果),Four Seas Mercantile (四洲集團),A.S. Watson Group (屈臣氏集團),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Meiji (明治),Octopus Holdings (八達通控股),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧)

Advertiser: Calbee (卡樂B),Glico (固力果),Four Seas Mercantile (四洲集團),A.S. Watson Group (屈臣氏集團),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Meiji (明治),Octopus Holdings (八達通控股),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Calbee (卡樂B),Glico (固力果),Four Seas Mercantile (四洲集團),A.S. Watson Group (屈臣氏集團),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Meiji (明治),Octopus Holdings (八達通控股),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 31 October 2014 to 30 March 2017

Affected Media: PRINT,BANNER,TVC,WALL


Action: 16news11183068

From
Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (100%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (0%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)

To
Food > Crispy Chips
Calbee (卡樂B) > Crispy Chips (0%)

Food > Snacks
Glico (固力果) > Glico Products (0%)

Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (0%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Supermarket Group (100%)

Retail > Supermarket
A.S. Watson Group (屈臣氏集團) > Money Back (易賞錢) (0%)


Action: 14news11071053

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (100%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (100%)

Food > Frozen Food
Four Seas Mercantile (四洲集團) > Maid Brand (金妹牌) (0%)

Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (0%)

Food > Chocolates
Meiji (明治) > Chocolates (朱古力) (0%)

Banking & Investment Services > Electronic Payment Services
Octopus Holdings (八達通控股) > Octopus Rewards (八達通日日賞) (0%)


Action: 14news10311072

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Food > Frozen Food
Four Seas Mercantile (四洲集團) > Maid Brand (金妹牌) (25%)

Banking & Investment Services > Credit Card & Charge Card
Octopus Holdings (八達通控股) > Octopus Card (八達通卡) (0%)

Food > Noodles, Instant Congee & Rice Boxes
Four Seas Mercantile (四洲集團) > Four Seas Noodles (四洲即食麵 / 米粉) (25%)

Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (50%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (100%)

Food > Frozen Food
Four Seas Mercantile (四洲集團) > Maid Brand (金妹牌) (0%)

Food > Snacks
Four Seas Mercantile (四洲集團) > Snacks (0%)

Food > Chocolates
Meiji (明治) > Chocolates (朱古力) (0%)

Banking & Investment Services > Electronic Payment Services
Octopus Holdings (八達通控股) > Octopus Rewards (八達通日日賞) (0%)


Action: 17mob0222704,17mob0221773,17ban0221110,17mob0215795,17ban0211977,17ban0211738,17ban0210774,17mob0210782,17mob0210775,17ban0208952,17ban0208925,17um02100006,17cable-c0211001

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Cosmetics & Skincare > Sheet Masks
Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) > Sheet Masks (100%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Cosmetics & Skincare > Sheet Masks
Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) > Dr. Jou Six Essence Hyaluronic Acid Hydra Mask Sheet (六重玻尿酸深層極保濕面膜) (100%)


Action: 17ban0216106,17wall0210012,17ban0210123,17ban0210117

From
Cosmetics & Skincare > Sheet Masks
Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) > Sheet Masks (100%)

To
Cosmetics & Skincare > Sheet Masks
Dr. Jou / Morita Biotech / Dr. Morita (森田藥粧) > Dr. Jou Six Essence Hyaluronic Acid Hydra Mask Sheet (六重玻尿酸深層極保濕面膜) (100%)