Sep 30, 2015

Brand / Brand Percentage Updated for P&G (寶潔 ) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),P&G (寶潔) - Crest (佳齒),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧)

Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),P&G (寶潔) - Crest (佳齒),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧)

Advertiser: P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),P&G (寶潔) - Crest (佳齒),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧)

Admendment: Brand / Brand Percentage of P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),P&G (寶潔) - Crest (佳齒),A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 21 October 2005 to 23 December 2007

Affected Media: PRINT,TVC


Action: news102105511,news102105308,news083106817

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stages Toothbrush (兒童牙刷) (100%)


Action: tvbw010306009,news060106968,news062207632

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (100%)


Action: news011306838

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (50%)


Action: news030306122,news041307636

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (100%)


Action: news033106855

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Cavity Prevention Toothpaste (防蛀修護牙膏) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Cavity Prevention Toothpaste (防蛀修護牙膏) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Artica Toothbrush (美白牙刷) (50%)


Action: news040306622

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Artica Toothbrush (美白牙刷) (100%)


Action: news052606820

From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)


Action: news052606835

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)


Action: news053006673,news060206829,news031607635,tvc-c072307012,tvc-c073007002,tvbw080607012,tvc-c080607011,tvc-c081307029,tvc-c081007028,tvc-c081007012,news081707040,tvc-c081307010,tvbw081307006,tvc-c091707007,tvc-c091707006,tvc-c100807018,news082507622,news082407047,tvbw090307009,tvbw121707004,news120707051

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)


Action: news060206830

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)


Action: news061606829

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stain Floss (全護柔絲牙線 / 超滑牙線) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)


Action: news030207634,news060807517,news060807690

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (100%)


Action: news050407615

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Plus (Indicator Plus顯示型軟毛牙刷) (100%)


Action: news060807644

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Tooth & Oral Products (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (100%)


Action: baby060107007

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stages Toothpaste (兒童牙膏) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stages Toothbrush (兒童牙刷) (50%)


Action: news061807076,news061807955,news061507631,news061507604

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (100%)


Action: news061607616

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (100%)


Action: news062207631

From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Tooth & Oral Products (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Crest (佳齒) > Tooth & Oral Products (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (100%)


Action: news081007029

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (50%)


Action: news081007971

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (50%)


Action: news101207035

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Plus (Indicator Plus顯示型軟毛牙刷) (33%)


Action: news102907808

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Mouth Rinse (牙齒及牙肉護理漱口水) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)


Action: news112307047

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Plus (Indicator Plus顯示型軟毛牙刷) (50%)



Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Maxim's Caterer (美心集團)

Advertiser: P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Maxim's Caterer (美心集團)

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Maxim's Caterer (美心集團) have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 07 October 2005 to 06 February 2010

Affected Media: PRINT,TVC


Action: news120707052

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (50%)


Action: news020108626

From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (34%)


Action: fb021808101

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (100%)


Action: 09tvc-c0105020,08tvc-c1107016,08tvc-c0915011,08tvc-c0818003,08os0506001,08tvc-c0505010,08news1017654,08sud0523013,08next0515108,08next0619111,08next0605114,08tvc-c1017011,09news0109682,09news0123041,09news0306057,09news0206024

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 08news0704940,08news0509662

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 08news0620868

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 08news0509676

From
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Supermarket
A.S. Watson Group (屈臣氏集團) - Parknshop or Park'n Shop (百佳) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 08news0509663

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 08tvc-c1103037,09sud0612006

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Battery Electrical Toothbrush (百靈Oral-B電池電動牙刷) (100%)


Action: news100705002

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Artica Toothbrush (美白牙刷) (100%)


Action: news092006052,09news0403057

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)


Action: 09news0109058

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (100%)


Action: 09news0116680

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (100%)


Action: 09news0424046,09tvc-c0424009,09news0626022

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (100%)


Action: 09news0619058

From
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Restaurants > Fast Food
Maxim's Caterer (美心集團) > Maxim's Fast Food (美心快餐 / 美心MX) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (100%)



Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Winner Food Products (永南食品),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Whisper (護舒寶),P&G (寶潔) - Pampers (幫寶適),Maxim's Caterer (美心集團),Golden Resources Development (金源米業),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Kraft (卡夫),Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

Advertiser: P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Winner Food Products (永南食品),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Whisper (護舒寶),P&G (寶潔) - Pampers (幫寶適),Maxim's Caterer (美心集團),Golden Resources Development (金源米業),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Kraft (卡夫),Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行)

Admendment: Brand / Brand Percentage of P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Winner Food Products (永南食品),Dairy Farm Group (牛奶國際集團) - Wellcome (惠康),P&G (寶潔) - Whisper (護舒寶),P&G (寶潔) - Pampers (幫寶適),Maxim's Caterer (美心集團),Golden Resources Development (金源米業),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),Kraft (卡夫),Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 09 July 2009 to 14 October 2012

Affected Media: PRINT,TVC,BANNER


Action: 09news0709139,09news0709057,09tvc-c0803004,09news1120207,09news0925566,09news0918210,10tvbw0111013,10tvc-c0111018,10news0226696,10news0122545,10sud0122005,10sud0129003,10os0223013,10news0203163,10news0129235,10tvc-c0222022,10ban0422415,10ban0419710,10news0414009,10next0527018,10east0623012,10sud0416005,10tvbw0621006,10tvbw0329107

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (100%)


Action: 09news1127168

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 10news0115187

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (100%)


Action: 10news0408903,10news0401008,10news0331302,10news0326225,10news0325172

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Super Thin Toothbrush (顯示型纖細刷毛牙刷) (100%)


Action: 10news0513470,10news0618580,10news0514255,10tvbw0607008

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Sensitive Advantage Toothbrush (敏感牙齒專用牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Super Thin Toothbrush (顯示型纖細刷毛牙刷) (50%)


Action: 10news0520646,10news0514650

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (纖毛牙刷) (100%)


Action: 10news0611638,10news0604205,10news0603470

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Contura Toothbrush (流線型軟毛牙刷) (25%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Vision Toothbrush (Vision先導型牙刷) (25%)


Action: 10news0625427

From
Food > Noodles, Instant Congee & Rice Boxes
Winner Food Products (永南食品) > Doll Noodle / Doll Bowl Noodle (公仔麵 / 公仔碗麵) (0%)

Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

Toiletries & Household > Feminine Care
P&G (寶潔) - Whisper (護舒寶) > Fresh Instant Clean Series Napkins (清新瞬潔系列衛生巾) (50%)

Toiletries & Household > Baby Products
P&G (寶潔) - Pampers (幫寶適) > Premium Care Diapers (特級棉柔紙尿片) (0%)

Toiletries & Household > Hand Wash
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > First Choice Hand Wash (首選牌洗手液) (0%)

To
Food > Noodles, Instant Congee & Rice Boxes
Winner Food Products (永南食品) > Doll Noodle / Doll Bowl Noodle (公仔麵 / 公仔碗麵) (0%)

Retail > Supermarket
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > Supermarket (0%)

Toiletries & Household > Feminine Care
P&G (寶潔) - Whisper (護舒寶) > Fresh Instant Clean Series Napkins (清新瞬潔系列衛生巾) (50%)

Toiletries & Household > Baby Products
P&G (寶潔) - Pampers (幫寶適) > Premium Care Diapers (特級棉柔紙尿片) (0%)

Toiletries & Household > Hand Wash
Dairy Farm Group (牛奶國際集團) - Wellcome (惠康) > First Choice Hand Wash (首選牌洗手液) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (50%)


Action: 10news0702605

From
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Restaurants (食肆) (0%)

Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Food > Rice
Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Restaurants > Chinese Restaurants
Maxim's Caterer (美心集團) > Restaurants (食肆) (0%)

Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Food > Rice
Golden Resources Development (金源米業) > Golden Elephant Brand (金象牌) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)


Action: 10ban0710218,10ban0712122,10tvc-c0712022,10tvc-c1004044,10next0729021,10tvc-c0724025,10ban0802160,10ban0803802

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)


Action: 10jmen0801013

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)


Action: 10news0723096

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Food > Biscuit & Cookies
Kraft (卡夫) > Ritz (利是) (0%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered Bank Platinum Credit Cards (渣打銀行白金信用卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Food > Biscuit & Cookies
Kraft (卡夫) > Ritz (利是) (0%)

Banking & Investment Services > Credit Card & Charge Card
Standard Chartered Group / SCB (渣打集團) - Standard Chartered Bank (渣打銀行) > Standard Chartered Bank Platinum Credit Cards (渣打銀行白金信用卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)



Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧)

Advertiser: P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧)

Admendment: Brand / Brand Percentage of P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 12 August 2010 to 02 March 2011

Affected Media: PRINT,BANNER


Action: 10next0812022,11news0121556,11news0130437,11news0128495

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向超柔軟刷毛牙刷) (33%)


Action: 10week0816021

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (50%)


Action: 10esq0901052

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 10news0910203,10news0924186,10news0916604

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Sensitive Advantage Toothbrush (敏感牙齒專用牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Indicator Super Thin Toothbrush (顯示型纖細刷毛牙刷) (50%)


Action: 10news0920146,10east0929009,10sud1210009,10os1130016

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stages Toothbrush (兒童牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (50%)


Action: 10ban1011110,10ban1011132

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (100%)


Action: 10next1014011,10next1104004,10eat1029019,10news1110171,11news0222431,10news1012244,10next1111017

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 10east1020108

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向超柔軟刷毛牙刷) (50%)


Action: 10par1201010,10news1125546,10tvbw1122015,10sud0917015

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stages Toothbrush (兒童牙刷) (100%)


Action: 11tvbw0110018,11east0112011,11news0112181,11ban0110611,11ban0110312,11news0124477

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush Series (全接觸牙刷系列) (100%)


Action: 11eat0114025,11tvbw0207003,11news0210022,11um0218006,11eat0211009

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (全接觸全面口腔潔淨牙刷) (100%)


Action: 11eat0114101

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向牙刷 / 多動向交叉刷毛牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (全接觸全面口腔潔淨牙刷) (50%)


Action: 11ban0124623,11ban0124622

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush Series (全接觸牙刷系列) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (全接觸全面口腔潔淨牙刷) (100%)


Action: 11news0131524,11news0122221

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (Advantage全接觸牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (全接觸全面口腔潔淨牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (全接觸抗菌刷毛牙刷) (33%)


Action: 11par0201006

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Stages Toothbrush (兒童牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush Series (全接觸牙刷系列) (50%)



Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),UA Cinemas,TuttiMelon,Hang Seng Bank (恒生銀行),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Ivory (愛得利),LG Household & Health Care,Lion (獅王) - Systema (適齒美),Johnson & Johnson - Listerine (李施德林),Manuka Health (蜜紐康[蜜盈康]),Sports House (運動家),Buro Clean

Advertiser: P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),UA Cinemas,TuttiMelon,Hang Seng Bank (恒生銀行),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Ivory (愛得利),LG Household & Health Care,Lion (獅王) - Systema (適齒美),Johnson & Johnson - Listerine (李施德林),Manuka Health (蜜紐康[蜜盈康]),Sports House (運動家),Buro Clean

Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of P&G (寶潔) - Oral-B,A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏),UA Cinemas,TuttiMelon,Hang Seng Bank (恒生銀行),Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Ivory (愛得利),LG Household & Health Care,Lion (獅王) - Systema (適齒美),Johnson & Johnson - Listerine (李施德林),Manuka Health (蜜紐康[蜜盈康]),Sports House (運動家),Buro Clean have been amended

Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected

Affected Period: 21 March 2011 to 05 March 2012

Affected Media: PRINT,BANNER,TVC


Action: 11news0321022

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (超細毛深層清潔牙刷) (100%)


Action: 11news0404602,11east0427109,11tvbw0411013,11ban0516302,11ban0516804,11ban0530302,11ban0530301,11sud0527003

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Advantage Toothbrush (全接觸抗菌刷毛牙刷) (33%)


Action: 11news0511173

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Anti-Cavity Fluoride Rinse (健康專家防蛀含氟漱口水) (50%)


Action: 11week0711013,11ban0718329,11ban0718305,11ban0718304,11ban0720127,11tvc-c0711016,11east0831007,11road-c0812004,11tvc-c0808008,11news0803089,11east0720014,11news0719052,11um0916104,11um1014113,11sud0930003,11um0930114,11news0920921,11news0920339,11news0920672,11road-c0916005,11east0803010,11os1213011,11par1201010,11east1207008,11tvbw1205026,11um1202024,11next1201011

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 11os0906006

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Food > Ice-Cream
TuttiMelon > Ice-Cream (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 11ban0720123,11ban0720122,11ban0720105

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (50%)


Action: 11east0817009

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (50%)


Action: 11news0909600,11news0819911,11news0826379,11news0812550,11news0805070

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Entertainment > Movie & Theatre
UA Cinemas > Cinemas (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 11news0916624

From
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Credit Cards (信用卡) (0%)

Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)

Toiletries & Household > Laundry Services / Products
Ivory (愛得利) > Laundry Services / Products (洗潔精) (0%)

To
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Credit Cards (信用卡) (0%)

Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)

Toiletries & Household > Laundry Services / Products
Ivory (愛得利) > Laundry Services / Products (洗潔精) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (33%)


Action: 11news0920928

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Toiletries & Household > Tooth & Oral Products
LG Household & Health Care > Toothpaste (竹鹽牙膏系列) (34%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Tooth & Oral Products (33%)

To
Toiletries & Household > Tooth & Oral Products
LG Household & Health Care > Toothpaste (竹鹽牙膏系列) (34%)

Toiletries & Household > Tooth & Oral Products
Lion (獅王) - Systema (適齒美) > Tooth & Oral Products (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (33%)


Action: 11news0920925

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
Johnson & Johnson - Listerine (李施德林) > Listerine Mouthwash (李施德林漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
Manuka Health (蜜紐康[蜜盈康]) > NZ Propolis & Manuka Toothpaste (麥蘆卡蜂蜜蜂膠牙膏) (33%)

To
Toiletries & Household > Tooth & Oral Products
Johnson & Johnson - Listerine (李施德林) > Listerine Mouthwash (李施德林漱口水) (33%)

Toiletries & Household > Tooth & Oral Products
Manuka Health (蜜紐康[蜜盈康]) > NZ Propolis & Manuka Toothpaste (麥蘆卡蜂蜜蜂膠牙膏) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (34%)


Action: 11news0923352

From
Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Credit Cards (信用卡) (0%)

Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)

Toiletries & Household > Laundry Services / Products
Ivory (愛得利) > Laundry Services / Products (洗潔精) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Enjoy Visa Card (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Platinum UnionPay Card (恒生銀行白金銀聯卡) (0%)

Toiletries & Household > Laundry Services / Products
Ivory (愛得利) > Laundry Services / Products (洗潔精) (0%)

Banking & Investment Services > Credit Card & Charge Card
Hang Seng Bank (恒生銀行) > Hang Seng Bank Gold MasterCard (恒生銀行金萬事達卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush Series (多動向牙刷系列) (0%)


Action: 11news1014662

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (100%)

Sports > Retail & Distributors
Sports House (運動家) > Sports Equipment Retailer (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothpaste (牙膏) (0%)

Toiletries & Household > Detergent & Cleaning Products
Buro Clean > Detergent & Cleaning Products (洗潔精) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Sports > Retail & Distributors
Sports House (運動家) > Sports Equipment Retailer (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (33%)

Toiletries & Household > Detergent & Cleaning Products
Buro Clean > Detergent & Cleaning Products (洗潔精) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Tooth and Gum Care Toothpaste (牙齒及牙肉護理牙膏) (33%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush Series (多動向牙刷系列) (0%)


Action: 11um1028107

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Cross Action Toothbrush (健康專家多動向抗菌牙刷) (100%)




Brand / Brand Percentage Updated for P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Bank of China / BOC (中國銀行 / 中銀),HSBC Group (匯豐集團) - HSBC (匯豐銀行),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏)

Advertiser: P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Bank of China / BOC (中國銀行 / 中銀),HSBC Group (匯豐集團) - HSBC (匯豐銀行),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏)

Admendment: Brand / Brand Percentage of P&G (寶潔) - Oral-B,Dairy Farm Group (牛奶國際集團) - Mannings (萬寧),Bank of China / BOC (中國銀行 / 中銀),HSBC Group (匯豐集團) - HSBC (匯豐銀行),A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) have been amended

Result: Adspend of Brand / Brand Percentage would be affected

Affected Period: 01 November 2011 to 18 September 2014

Affected Media: BANNER,BUS,PRINT,TVC


Action: 11ban1208618

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Braun Oral-B Rechargeable Toothbrush (百靈Oral-B 充電式電動牙刷) (100%)


Action: 12bus0103013,11bus1129070

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (100%)


Action: 12news0116107,12news0106705

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Toothbrush (多動向活力按摩牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Cross Action Complete Toothbrush (全方位多動向牙刷) (50%)


Action: 13news05242019

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC CUP Dual Currency Platinum UnionPay Card (中銀銀聯雙幣白金信用卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > BOC i-card Platinum MasterCard (中銀i-card白金萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
Bank of China / BOC (中國銀行 / 中銀) > Bank of China Visa Platinum Card (中銀威士白金卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (超細毛深層清潔牙刷) (100%)


Action: 13news08024049,13news08234046

From
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier MasterCard (匯豐卓越理財萬事達卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Gold Visa Card (匯豐金威士卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (0%)

To
Retail > Drug Stores
Dairy Farm Group (牛奶國際集團) - Mannings (萬寧) > Drug Store (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Premier MasterCard (匯豐卓越理財萬事達卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Gold Visa Card (匯豐金威士卡) (0%)

Banking & Investment Services > Credit Card & Charge Card
HSBC Group (匯豐集團) - HSBC (匯豐銀行) > HSBC Visa Platinum Card (匯豐白金威士卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (5效潔淨牙刷) (100%)


Action: 13news08080027,13tvc-c0805018,13ban0805403,13ban0806827,13mob0805904,13ban0816809,13news09262032,13news09130070,13news08301074,13ban0902222,13ban0902215

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (5效潔淨牙刷) (100%)


Action: 13news08098056

From
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (100%)

Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Membership Card (屈臣氏會員卡) (0%)

To
Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Drug Store (0%)

Retail > Drug Stores
A.S. Watson Group (屈臣氏集團) - Watson's Store (屈臣氏) > Membership Card (屈臣氏會員卡) (0%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (5效潔淨牙刷) (100%)


Action: 14metro09180015

From
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (34%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Toothpaste (66%)

To
Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Toothbrush (牙刷) (50%)

Toiletries & Household > Tooth & Oral Products
P&G (寶潔) - Oral-B > Pro-Health Toothpaste (50%)