Sep 30, 2015

Outdoor Update

Category / Sub-Category / Advertiser / Brand / Brand Percentage Updated for Hennes & Mauritz / H&M

Advertiser: Hennes & Mauritz / H&M
Admendment: Category / Sub-Category / Advertiser / Brand / Brand Percentage of Hennes & Mauritz / H&M have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand / Brand Percentage would be affected
Affected Period: 30 October 2014 to 06 November 2014
Affected Media: MTR

Action: 14fmtr1028111

From
Entertainment > Movie & Theatre
Warner Bros (華納兄弟 / 華納影片 / 華納影視) > Interstellar (星際啟示錄) (100%)
To
Fashion, Accessories & Eyewear > Women's Fashion
Hennes & Mauritz / H&M > Women's Fashion (25%)
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Hennes & Mauritz / H&M > Shoes (50%)
Fashion, Accessories & Eyewear > Men's Fashion
Hennes & Mauritz / H&M > Men's Fashion (25%)

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Brand Updated for Panasia Films (泛亞影業)

Advertiser: Panasia Films (泛亞影業)
Admendment: Brand of Panasia Films (泛亞影業) have been amended
Result: Adspend of Brand would be affected
Affected Period: 07 December 2014 to 07 December 2014
Affected Media: MTR


Action: 14fmtr1209140

From
Entertainment > Movie & Theatre
Panasia Films (泛亞影業) > Serial Bad Weddings (非常4女婿) (100%)
To
Entertainment > Movie & Theatre
Panasia Films (泛亞影業) > Tokyo Slaves (奴隸區) (100%)

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Category / Sub-Category / Advertiser / Brand Updated for Coty - Adidas (愛迪達)

Advertiser: Coty - Adidas (愛迪達)
Admendment: Category / Sub-Category / Advertiser / Brand of Coty - Adidas (愛迪達) have been amended
Result: Adspend of Category / Sub-Category / Advertiser / Brand would be affected
Affected Period: 19 April 2014 to 10 May 2014
Affected Media: MTR


Action: 14tmtr-c0422004

From
Sports > Sports Shoes (Running)
Adidas (愛迪達) > Climachill Sports Shoes (100%)
To
Toiletries & Household > Deodorant
Coty - Adidas (愛迪達) > Personal Care Products - Deodorant (個人護理系列) (100%)

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Sub-Category / Brand / Brand Percentage Updated for Belle International (百麗國際) - Staccato

Advertiser: Belle International (百麗國際) - Staccato
Admendment: Sub-Category / Brand / Brand Percentage of Belle International (百麗國際) - Staccato have been amended
Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 26 October 2013 to 03 November 2013
Affected Media: MTR


Action: 13tmtr-c1029201

From
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Belle International (百麗國際) - Staccato > Shoes & Shoes Accessories (100%)
To
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Belle International (百麗國際) - Staccato > Shoes & Shoes Accessories (50%)
Fashion, Accessories & Eyewear > Women's Fashion
Belle International (百麗國際) - Staccato > Women's Fashion (50%)


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Sub-Category / Brand / Brand Percentage Updated for Max Mara Group - Max Mara

Advertiser: Max Mara Group - Max Mara
Admendment: Sub-Category / Brand / Brand Percentage of Max Mara Group - Max Mara have been amended
Result: Adspend of Sub-Category / Brand / Brand Percentage would be affected
Affected Period: 29 August 2015 to 25 September 2015
Affected Media: AIRPORT

Action: 15apt0829204, 15apt0829205

From
Fashion, Accessories & Eyewear > Women's Fashion
Max Mara Group - Max Mara > Women's Fashion (100%)
To
Fashion, Accessories & Eyewear > Women's Fashion
Max Mara Group - Max Mara > Women's Fashion (50%)
Fashion, Accessories & Eyewear > Shoes & Shoes Accessories
Max Mara Group - Max Mara > Shoes (50%)


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